In short: what our cold email campaigns produced for clients, with the period and the source for every number. Most clients are not named, so each is described by its market, size and region. Two clients are named, with their permission, on their own pages.
Anonymised results
A UK B2B tech PR agency: 22 qualified meetings that took place in August 2026 and 15 in September 2026, and four to five new clients by the agency's count.
A US media-placement firm: a weak start (8,318 people emailed, one meeting), a rebuilt list and copy, then 11 positive replies in eight days.
Our own outbound: 1,389 positive-reply events on our own campaigns, August 2025 to July 2026, and a Polish-language test.
Named success stories
PR Noir, a New York PR agency: 27 leads, 10 qualified meetings that took place and a $90K deal in its first 45 days.
P1 Communications, a UK hospitality PR agency: 20+ qualified meetings, about half moving on to commercial discussions.
How we count
A meeting counts when it took place and met the client's written definition. Booked meetings are labelled as booked. See what counts as a qualified meeting.
Every figure has a period. Where a campaign is still running, the page says so.
Rates need a denominator. A reply rate appears only where we have the number of people or emails behind it.
No outside body verifies these results. They come from our sending platforms, our CRM and our invoices. How we compute figures is on our methodology.
ROI Maximizer is a trading name of M Ventures LTD, registered in England and Wales, company no. 15554493. Registered office: 4 Beau Street, Bath BA1 1QY, United Kingdom. moe@roimaxi.com