Calculate your return on investment for sales calls and optimize your revenue growth strategy.
Interactive calculator: https://roimaxi.com/roi-calculator
Enter your sales data to calculate ROI:
Your projected return on investment:
The calculator answers one question: what is a qualified sales meeting worth to you, and what is the most you should pay for one?
A worked example with the defaults: 8 meetings a month, a 20% closing rate and a $25,000 customer lifetime value is 1.6 customers and $40,000 of revenue. At $350 a meeting the investment is $2,800, a return of about 14 times.
The number that matters most is the ceiling. Multiply your customer lifetime value by your closing rate: that is the most a single meeting can be worth to you before it loses money. At $25,000 and 20%, it is $5,000. A price per meeting well under that ceiling leaves room for no-shows and slow quarters.
Two cautions. Use closing rate on held meetings, not on booked ones, because a no-show closes nothing. And use the lifetime value you actually see, not the one in the pitch deck.
Our own terms are a one-off setup of $1,000–$3,000, then $200–$500 per qualified meeting that took place, or a flat $5,000 a month. The full terms are on the pay per meeting pricing page, and the longer version of this arithmetic is in appointment setting cost per meeting.
An agent can compute this directly with the calculate_sales_roi tool on the MCP server at https://roimaxi.com/api/mcp