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Last updated: 10 November 2026
In short: we sell our own service with the same cold email we run for clients. Between 7 August 2025 and 24 July 2026 our own campaigns produced 1,389 positive-reply events. 68% of them came after the first email. Half of the positive replies asked for a call. A Polish-language campaign to PR agencies, launched in October 2026, had 6 positive replies from 3,106 emails in its first 12 days.
B2B companies, many of them agencies, that might want sales meetings paid per result. This page is about our offer, not a client's: it shows how the method performs when we are the ones selling.
Copy angle. Our offer is pay per result: a setup fee, then a fee per qualified meeting that took place, or a flat monthly retainer. The terms are on the pricing page. In the copy that produced a positive reply, 25% carried a risk reversal (you pay only for meetings that happen) and 32% asked for a specific time. Subject lines in the form "question, {Name}" drew 528 positive replies, "more business for {Company}" 235 and "partnership with {Company}" 152.
Sequence. Only 32% of positive replies came on the first email; the second brought 25% and the third and fourth 11% and 12%. On our own offer the follow-ups carry more of the result than on the two client sequences we measured. More in how many follow-ups to send.
Deliverability. Our own campaigns send from dedicated mailboxes on separate sending domains. We watch bounces by domain and take a domain out of sending when it starts to bounce.
Reply handling. 1,364 positive replies to our own campaigns were read in full. 50% asked for a call, 20% asked for proof, 15% asked the price, 6% asked for examples and 4% asked about scope. One in five wanting proof is why we publish client results and keep our methodology public.
In October 2026 we launched a campaign in formal Polish to Polish PR agencies: 915 verified leads, a six-step sequence written in Polish, sent from Polish domains.
| Measure | Figure | Period |
|---|---|---|
| Emails sent | 3,106 | 1 to 12 October 2026 |
| Human reply rate | 1.2% | 1 to 12 October 2026 |
| Positive replies | 6 | 1 to 12 October 2026 |
| Positive replies | 7 | To 10 November 2026 |
| Measure | Figure | Period |
|---|---|---|
| Positive-reply events, our own campaigns | 1,389 | 7 August 2025 to 24 July 2026 |
| Share after the first email | 68% | Same |
| Positive replies asking for a call | 50% of 1,364 | Same |
A positive-reply event is one reply, not one person. These counts have no send totals behind them, so they are not rates. Our rates per contacted lead are on the benchmark page and cold email statistics.
Yes. Our own campaigns produced 1,389 positive-reply events between 7 August 2025 and 24 July 2026.
On our own sequences, 68% of positive replies came after the first email.
Of 1,364 positive replies read in full, 50% asked for a call, 20% for proof, 15% for the price, 6% for examples and 4% about scope.
Our Polish campaign to Polish PR agencies had a 1.2% human reply rate and 6 positive replies from 3,106 emails in its first 12 days.
ROI Maximizer is a trading name of M Ventures LTD, registered in England and Wales, company no. 15554493. Registered office: 4 Beau Street, Bath BA1 1QY, United Kingdom. moe@roimaxi.com
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