Home › Client results › B2B tech PR agency
Last updated: 10 November 2026
In short: a UK PR agency that works for B2B technology brands hired us in November 2025 to book first calls with marketing and communications leads. In August 2026, 22 qualified meetings took place and were billed. In September 2026 it was 15. By the agency's own count, four to five new clients came out of these meetings. The agency is not named.
A UK PR agency that runs retained earned-media programmes for B2B technology companies. It works across a long list of specialisms, from cyber security and fintech to manufacturing, SaaS and telecoms. It can take on two to three new clients a month, so it needs a steady number of first calls, not a flood.
We are paid per qualified meeting that took place, plus a monthly fee. Our published terms are on the pricing page.
A retained PR programme is a considered purchase. The agency wanted first calls with the person who owns the PR budget at a B2B company big enough to pay for one, in the markets it serves. A meeting with someone who could never afford the programme costs the agency an hour and costs the buyer nothing.
Targeting. Marketing directors, heads of marketing, CMOs, heads of communications and PR, and, at smaller companies, the CEO. B2B companies with 25 to 1,000 staff, with the UK, North America, Australia and the Middle East first. The agency approved the dataset before the October 2026 relaunch.
Copy angle. Name the outlets. In the outbound copy that produced a positive reply for this agency, 59% named specific publications and 28% carried numbers from a past client's coverage. Subject lines naming Bloomberg drew 206 positive replies and those naming Forbes 108 (August 2025 to July 2026). The sequence has four steps. Two thirds of the positive replies (66%) came on the first email and 34% on the follow-ups, which is why we keep the follow-ups short and still send them.
Deliverability. The campaign sends from dedicated mailboxes on separate domains, never from the agency's main domain. When sending paused for a rebuild in late September 2026, the mailboxes were re-warmed before it restarted. You can check your own setup with the SPF, DKIM and DMARC checker.
Reply handling. Our team answers every reply in the agency's voice and books the call. Of 366 positive replies read in full, 34% asked for a call, 23% asked the price, 12% asked for examples of past work and 10% asked about scope. Since October 2026 the agency's fee range goes into the reply before a call is booked. Prospects who heard the price only on the call had been dropping out, so the agency asked for it up front. Fewer calls get booked that way, and the ones that do are with people who have seen the price. A meeting counts only if it took place and met the written definition in the contract, which is how we define a qualified meeting for every client.
| Measure | Figure | Period |
|---|---|---|
| Positive replies per contacted lead, European campaigns | 0.49% to 0.71% | Campaigns live on 26 July 2026 |
| Positive replies per contacted lead, US campaigns | 0.18% to 0.26% | Campaigns live on 26 July 2026 |
| Qualified meetings that took place and were billed | 22 | August 2026 |
| Qualified meetings that took place and were billed | 15 | September 2026 |
| New clients won from the meetings, by the agency's count | 4 to 5 | November 2025 to October 2026 |
The European campaigns are among the best we run. Our working targets are 0.5% in Europe and 0.3% in the US, and the benchmark page shows where these sit against the rest of our campaigns. The same offer did roughly a third as well in the US as in Europe.
What did not go well: the US never reached its target, and after the fee moved into the first reply, three October bookings were cancelled by prospects over budget before the call. Those were not billed.
More on how we work with PR firms: lead generation for PR agencies and cold email for PR agencies.
22 qualified meetings took place and were billed in August 2026, its best month, and 15 in September 2026. The agency counts four to five new clients won from these meetings between November 2025 and October 2026.
Between 0.49% and 0.71% of contacted leads replied positively on the European campaigns live on 26 July 2026, and between 0.18% and 0.26% on the US campaigns.
Prospects who first heard the price on the call were dropping out, which wasted the agency's time. Since October 2026 the fee range goes into the reply before a call is booked. Fewer calls are booked, and the people on them have already seen the price.
We name a client only with its permission. Five clients may be named on this site; every other client is described by its market, as set out in our methodology.
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