These are the working guides: how B2B lead generation is done, what each part costs in time, and what to watch for when someone else does it for you. They are written from the campaigns we run, so where a guide gives a number it is ours, and where it is someone else's the source is named.
The first group covers the basics. The B2B lead generation guide ranks eight channels by cost and speed to a meeting. The appointment setting page explains what those services sell and the difference between a booked meeting and a held one. The cold email agency page covers what an agency does that software cannot. The timeline page sets out how long cold outreach usually takes to book meetings, and the glossary defines 50 terms plainly, from setup fee to DMARC.
The second group is the writing itself: eight real cold emails from our own sequences, and what to send when a prospect replies with interest, by what they asked for first.
The third group is for PR and marketing agencies, the clients we have worked with longest. It includes how two PR firms filled their own pipeline, what 500 interested prospects wrote back to PR agencies, new business for UK PR consultancies, appointment setting for marketing agencies, and the PR Noir story: 27 leads, 10 qualified meetings and a $90K deal in its first 45 days. The two success stories, PR Noir and P1 Communications, are linked here too.
The free tools sit at the end: the GTM teardown, which reads your website and returns the ideal customer profile it implies, a market size band, live email checks and a demonstration cold email; and the lead list checker, which flags contacts who have changed jobs.
New articles appear in the last group until they are filed under a topic, so this hub always lists everything we publish.
ROI Maximizer is a trading name of M Ventures LTD, registered in England and Wales, company no. 15554493. Registered office: 4 Beau Street, Bath BA1 1QY, United Kingdom. moe@roimaxi.com