Editorial policy

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Last updated: 31 October 2026

In short: I write this site and I am responsible for every word on it. I research and draft with AI tools and check the facts by hand. I run an agency that competes with many of the firms I write about, and I say so. Nobody pays to appear, rank or be left out.

Who writes this site

I am Moe Alhosni, founder of ROI Maximizer. Every article, comparison and data study on roimaxi.com is published under my name, and I am the person to contact about any of it.

ROI Maximizer is a trading name of M Ventures LTD, registered in England and Wales, company no. 15554493. I am its founder and sole director.

How we use AI

We research with AI and check by hand. AI tools help me find sources, read competitors' pages, compute figures from our own data and write first drafts. Then every price, date, quote and number is checked against the source it came from before the page goes live. When a source cannot be fetched automatically, I open it in a browser and date the check.

AI does not decide what a page says. If a claim cannot be traced to a source we can link, or to our own data, it comes out.

Our conflict of interest

ROI Maximizer sells B2B lead generation: a one-off setup of $1,000–$3,000, then $200–$500 per qualified meeting that took place, or a flat $5,000 a month. Many pages here compare us with other agencies that sell the same thing. That is a conflict of interest, and you should read those pages knowing it.

What we do about it:

Comparison pages carry a note saying who wrote them and that we compete with the firms on the page.
Competitors' prices come from their own pages, linked and dated, as set out in our methodology.
Where a competitor is a better fit for a buyer, for example because it offers calling or a channel we do not run, the page says so.
We do not publish client results we cannot point to. Our results are as published on our case studies, and no outside body has verified them.

No paid placements

No company pays to be included in a comparison, to be ranked higher, or to be left out. Blog posts contain no affiliate links.

If that ever changes for a page, the page will say so at the top.

What we will not publish

A price for a competitor that the competitor has not published, presented as theirs.
A statistic without its source, its date and its sample size.
A client's name or results without the client's permission.
Reviews or ratings of ourselves in the page markup.

Legal and compliance content

Some posts summarise laws on email marketing and financial promotion. Those posts link the primary source (legislation, the regulator's own handbook or guidance) and carry a note that they are general information, not legal advice. We are not lawyers.

How to ask for a correction

If you work for a company we write about, or you spot an error anywhere on the site, email moe@roimaxi.com with:

the page address,
the sentence or figure you think is wrong,
and, if you have one, a link to a source that shows the right figure.

I read every request. If the source shows we are wrong, the page is corrected and the change goes in the corrections log with its date. If a firm has changed its own price, we update the page and log that too. We do not remove accurate, sourced statements because a firm would rather they were not there, but we will add a firm's published response or newer figure.

ROI Maximizer is a trading name of M Ventures LTD, registered in England and Wales, company no. 15554493. Registered office: 4 Beau Street, Bath BA1 1QY, United Kingdom. moe@roimaxi.com