Topics: everything we publish, by subject

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We publish on five subjects, and each has a hub page that lists every article, tool and dataset on it, grouped and described in a line: what we charge and what others charge, selling into financial services, the data from our own campaigns, how agencies compare, and the how-to guides. Every article sits in one hub, and a new one is listed the day it is published. Pick the one closest to your question; the full list of pages is on the site map, and the newest articles are on the blog.

Pricing and cost per meeting

Our prices and terms, what other agencies charge, and the cost of a held meeting by model.

• Pay Per Meeting Lead Generation Pricing: $200–$500 a Meeting, Terms Included
• What Counts as a Qualified Meeting? Get the Definition in Writing First
• Pay-Per-Result Lead Generation: How It Works and Costs
• Pay Per Result Cold Email: What You Pay For and When

Financial services

Outbound to banks, asset managers, insurers, lenders and finance teams: sectors, cities, compliance and prices.

• B2B lead generation for financial services, paid per held meeting
• Fintech lead generation: booking meetings with banks and finance teams
• Appointment setting for companies that sell to banks: four options, and what counts
• Pay per meeting for fintech: what "qualified" should mean when the buyer is a bank

Cold email data and benchmarks

Statistics and studies from our own campaigns, the fintech email security benchmark, and the raw data.

• Cold email reply rates by industry (2026): our data from 91,209 emails
• Cold Email Statistics (October 2026): Our Campaign Data Beside the Published Benchmarks
• Cold email positive reply rate: what 1,543 interested leads said, by vertical
• How many follow-ups a cold email sequence needs: 91,000 sends, by step

Agency comparisons

Head-to-head comparisons, alternatives, reviews and best-of lists of lead generation agencies.

• Belkins vs Martal Group: price ranges, pilot terms and cost per meeting
• Belkins vs SalesHive: six rows, three verdicts, one unanswered question
• CIENCE vs Martal Group: month-to-month SDR seats or a 3-month pilot
• SalesHive vs CIENCE: price, terms and the zero-meeting month (Oct 2026)

Guides

How-tos on B2B lead generation, appointment setting and cold email, the glossary, and pages for PR agencies.

• B2B Lead Generation: 8 Channels Ranked by Cost and Speed to a Meeting
• Appointment Setting Services: What You Buy, Booked vs Held
• Cold email agency: what it does that software can't, from 91,000 sends
• How Long Before Cold Outreach Books Meetings? A Realistic Timeline

ROI Maximizer is a trading name of M Ventures LTD, registered in England and Wales, company no. 15554493. Registered office: 4 Beau Street, Bath BA1 1QY, United Kingdom. moe@roimaxi.com

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