$500 per hour, paid up front. One hour, video call.
An hour on your go-to-market, with an operator who runs B2B pipeline for a living rather than a consultant who has read about it. You bring the problem; you leave with a decision and the order to do things in.
What the hour covers
Whatever is costing you most, first. These are the areas it usually lands in.
Who you should actually be selling to — segment by where you win, not by what is easy to filter. Most stalled pipeline is a targeting problem wearing a messaging problem's clothes.
Positioning and the offer — the premise everything downstream inherits. If the promise is unclear, no channel fixes it.
Where pipeline should come from — outbound, inbound, partnerships, founder-led. Which motion fits your deal size and cycle, in what order, and what to stop doing.
The pipeline maths — working backwards from a revenue number to meetings, and what each one realistically costs. Most plans fail here, on a spreadsheet, before anyone sends anything.
Build, buy or outsource — hire an SDR, buy software, use an agency, or stay founder-led, argued from your numbers and your stage.
Sales process and qualification — stages, handoffs, and what "qualified" means in writing.
Written follow-up — a short written summary after the call with what we agreed and the order to do it in.
Worth your money if
Your pipeline has stalled and you cannot tell whether it is the ICP, the offer, or the channel.
You are choosing a go-to-market motion and want the decision pressure-tested before you commit headcount to it.
You are about to spend real money — an SDR hire, a tool, an agency — and want a second opinion that is not selling you one of them.
You sell B2B with a deal size worth a considered approach.
You want a specific answer in an hour more than a proposal in a week.
What it is not
A sales pitch for ROI Maximizer. If working together makes sense I will say so once, at the end.
Product marketing, brand or creative. Different discipline, and not mine.
Paid media, SEO or performance marketing.
Product-led or self-serve motions. My depth is sales-led B2B with a human in the loop.
B2C or e-commerce.
A done-for-you deliverable. You leave with decisions and a plan, not a built campaign.
A guarantee of results. Nobody can promise what a market will do.
Who you are actually talking to
Moe Alhosni, founder of ROI Maximizer. Eight-plus years in B2B pipeline growth, previously at Moody's and in high-growth startups.
Worth being precise about the range. Within go-to-market, my depth is the pipeline half: ICP, offer, channel choice, the maths, and the sales motion that follows. I work across technology, SaaS, professional services, PR, consulting and MedTech, and I will say on the call when a question is outside that rather than improvise at your expense.
The two campaigns shown in full are PR Noir — 27 curated leads, 10 qualified meetings and a $90K deal closed in the first 30 days — and P1 Communications, 20+ qualified meetings with roughly half progressing to commercial discussions.
Practicalities
Length: 60 minutes, video call
Price: $500, paid up front by card via Stripe
Rescheduling: free up to 24 hours before
If I cannot help inside the first ten minutes, I will say so and refund you.
Looking for done-for-you campaigns instead? That is the pay-per-meeting service, and it costs nothing to talk about: book a free call.