Put in your website. Get your go-to-market teardown.
Three free runs. One to three minutes.
Enter a company website and get back, in one pass:
Who your site says you sell to — the ideal customer profile your own copy implies: job titles, seniority, industries, company size, geography and the buying trigger. Plus the criteria an outbound campaign needs that your site does not establish.
How big that market actually is — an order-of-magnitude band for how many companies match, the filter that cuts hardest, and what monthly qualified-meeting volume is realistic against a market that size.
Whether your email can reach an inbox — live DNS lookups for SPF, DMARC and MX. Measured fact, not opinion. A missing DMARC record is the most common reason good cold email lands in spam.
Whether the site is ready for the traffic — ICP clarity, verifiable proof, and whether a buyer has a next step to take.
How legible you are to a machine — what an automated reader can establish about you from public information, which of your claims would not survive a sceptic, and the buying questions nobody can currently answer about you.
A cold email you could send — written from your site, aimed at the buyer identified above, with square brackets where a real campaign personalises per prospect.
What to do first — three to five prioritised actions, most expensive problem first.
What it is honest about
The DNS findings are live lookups and factual. Everything read from your copy is judgement and is labelled as such. The market size is an order of magnitude, not a database count. The legibility section measures what a machine can establish about you from public information — it is not a report on what any particular assistant will say about you.
There is no score out of 100. A number like that tells you nothing you can act on.
What it costs
The first three teardowns are free, then each further teardown is $6.99. The second and third ask for a work email address. A teardown that was already made opens without an email.
If the teardown says outbound is not your constraint right now, it will say that — including when that means you do not need an agency.
Lead list checker — Drop in a CSV of leads and flag every contact whose email domain no longer matches their company website, the usual sign of a job change. It runs in your browser; nothing is uploaded.
Cost per meeting calculator — Compare up to three lead generation quotes by what each meeting that took place costs, and by what a month with no meetings costs.
Email setup checker — Type a domain and see its MX, SPF, DMARC and DKIM records, graded, with what to fix before you send cold email from it. It runs in your browser; nothing is stored.
DMARC record generator — Pick a policy, where reports go and how strict alignment is. Get the exact TXT record to publish at _dmarc, checked against RFC 7489, with where to paste it at your DNS provider.
SPF lookup counter — Enter a domain to count every DNS lookup in its SPF record, include by include, against the limit of 10, with what breaks SPF and how to fix it. It runs in your browser.
Cold email capacity calculator — Turn new contacts a week and the length of your sequence into daily sends, the week-one ramp, and the inboxes and domains to send them from.
Finance outbound compliance checker — Pick the country, the recipient, what you are offering and the channel. See the email, data and financial promotion rules that apply, each with its primary source.
Cold email law checker — Pick a country and who you are emailing. See whether a cold email is allowed, on what conditions, under which law, with the official link and the date it was checked.
Financial services cost per meeting calculator — For firms that sell to banks, insurers, lenders and fintechs: what a qualified meeting is worth to you, the most you can pay for one, and what you pay now with an in-house SDR or an agency. It runs in your browser.
Bank sales pipeline calculator — For firms that sell to banks and credit unions: how many first meetings and how much pipeline your deal target needs, and for each size of institution who sponsors, who signs and what review to expect. It runs in your browser.
Sales ROI calculator — Enter your customer lifetime value, closing rate, price per sales call and number of calls to see the deals they close, the revenue they bring and the net ROI.
Reply rates to compare your own against, from our client campaigns beside the published benchmarks: cold email statistics. Weighing an agency instead? Here is how pay per result lead generation works, and when it is the wrong choice.
ROI Maximizer is a trading name of M Ventures LTD, registered in England and Wales, company no. 15554493. Registered office: 4 Beau Street, Bath BA1 1QY, United Kingdom. moe@roimaxi.com