Belkins vs Martal Group: Martal's pilot is published and G2 lists $4,100–$10,500 a month. Belkins publishes neither. Cost per meeting at each, all sourced.
By Moe Alhosni, founder of ROI Maximizer. Published 14 October 2026.
Short answer: Belkins vs Martal Group comes down to what each will tell you before the call. Martal tells you the term: a three-month pilot, then a monthly subscription, at a range G2 lists as $4,100 to $10,500 a month. Belkins publishes neither a price nor a term, and third parties put it at $5,000 to $14,800 a month with a three-to-six-month minimum. Both charge a flat fee that does not move with results, so a month with no meetings costs the full amount at either.
I run a pay-per-meeting agency, which makes me a competitor of both. Read this with that in mind. Every figure below comes from the two companies' own sites, from G2 and Clutch, or from a third-party page I link, all checked in October 2026. Where neither publishes something, I say so instead of guessing.
Belkins sells "monthly retainer packages" sized by appointments a year: Growth at 100+, Growth Plus at 200+, and a small-business tier at 30+ that is "delivered through partnering agencies from the Belkins ecosystem" (pricing page, as of October 2026). No tier shows a price. The channel list is longer than Martal's: cold email, LinkedIn, intent-based cold calling, voicemail, WhatsApp, paid advertising, executive dinners and conference activation.
Martal Group sells a team. Its pricing page (as of October 2026) puts Tier 1, outbound lead generation, on a "3 Month Pilot Campaign" and then a "Monthly Subscription after the Pilot Campaign", priced as a "flat fee per month". Tiers 2 and 3 add closing and account management, run a four-month pilot, and charge a "flat fee per month + sales commission". Outreach is "emails, LinkedIn & calls" with "5 - 7 touch points". The homepage claims "200+ onshore sales executives", split US 60%, Canada 20%, EU 10% and LATAM 10%.
Martal's own site shows no price either. G2's Martal pricing page, updated 25 September 2026, says its figures are "supplied by the software provider or retrieved from publicly accessible pricing materials", and shows: "Service pricing ranges from $4,100 - $10,500 / month." It does not say which tier that covers.
That line is the real difference. You can walk into a Martal call with a number. You cannot walk into a Belkins call with one.
| What to compare | Belkins | Martal Group | Pay per qualified meeting (us) |
|---|---|---|---|
| Price | Not published. Third-party estimate $5,000 to $14,800 a month (Salesforge, updated Aug 2026) | $4,100 to $10,500 a month (G2, as of Oct 2026). Tiers 2 and 3 add a sales commission | Setup $1,000–$3,000, then $200–$500 per qualified meeting, billed monthly in arrears, only for meetings that took place and you approved against a definition agreed in writing before outreach; nothing for a no-show. Or a flat $5,000 a month with no per-meeting fee. Where you sit in each range depends on deal size, reach and list difficulty, confirmed on the call. pay per meeting lead generation pricing |
| Minimum term | Not published. Salesforge reports "3 to 6 month minimum contracts" | Published: 3-month pilot (Tier 1), 4-month pilot (Tiers 2 and 3), then monthly | Per-meeting option: no retainer, no minimum spend. Flat $5,000 option: ask for the term in writing. |
| Channels | Email, LinkedIn, calling, voicemail, WhatsApp, paid ads, events (pricing) | Email, LinkedIn, calls. Trade shows "at an extra cost" (homepage) | Cold email |
| Volume stated | "We deliver 100–400+ qualified appointments in a year", footnoted "The results depend on multiple factors" (homepage) | "Average monthly leads funnel": 20–30 qualified leads, 5–15 "flipped leads" (homepage) | No volume promise |
| No-shows | "appointment scheduling and no-show recovery" in every package | Nothing published | Not charged |
| Ramp | Launch "in the first 14 days", first appointments "within the next 30 days" (homepage) | Not published | PR Noir: 27 leads, 10 meetings in the first 30 days. One client, not a promise |
| Reviews | G2 4.7 from 95; Clutch 4.9 from 234 | G2 4.6 from 135; Clutch 4.8 from 109 | None on G2 or Clutch yet. Hold that against us |
Martal's funnel calls the 20 to 30 "qualified leads" and the 5 to 15 "flipped leads". It does not define "flipped". The Tier 1 text says qualified leads get "converted as discovery calls / demos", so I read a flipped lead as a booked discovery call. Ask them to confirm it.
| Scenario | Monthly fee | Flipped leads a month | Cost per flipped lead |
|---|---|---|---|
| Floor fee, top of funnel | $4,100 | 15 | $273 |
| Floor fee, bottom of funnel | $4,100 | 5 | $820 |
| Top fee, top of funnel | $10,500 | 15 | $700 |
| Top fee, bottom of funnel | $10,500 | 5 | $2,100 |
I ran the same sum in the Belkins pricing breakdown: roughly $555 to $1,910 per held meeting on the third-party estimates, with most scenarios near $750. The Martal figures above are per booked call, before no-shows; the Belkins figures are per held meeting at an assumed 80% show rate. Apply the same 80% and Martal runs about $341 to $2,625 per held meeting. Counted that way, the ranges overlap. If your deal is worth $25,000, neither is expensive per meeting.
The committed spend differs more than the unit cost. Martal's three-month pilot at G2's range is $12,300 to $31,500. Belkins at the third-party $5,000 floor and a three-to-six-month minimum is $15,000 to $30,000. At $14,800 for six months it is $88,800.
One Martal case study is worth the arithmetic, because it is my market. The homepage lists a digital marketing agency client: 27 booked meetings in 7.5 months, from 66,773 emails and 12,786 calls. At the $4,100 floor, that is $30,750 for 27 meetings, or $1,139 each. Martal does not say what that client paid.
Both are rated well. On G2, 121 of Martal's 135 reviews are five-star and five are one-star. The criticism worth reading is about cost and fit, not effort.
The managing partner of a commercial collection agency wrote on Clutch on 4 May 2024, after a December-to-March engagement in the $10,000 to $49,999 band: "Ultimately the service cost wasn't sustainable when compared to results. It was impossible for me to know how much actual time was truly spent promoting our business."
The managing director of a childcare-benefit company with 1-10 employees wrote on Clutch on 29 August 2025: "With this type of work, you can expect "no shows" for schedule sales meetings, and we have had our share of those."
A mid-market reviewer in a niche security market wrote in an otherwise five-star G2 review on 9 March 2026 that Martal's reach "did not consistently generate the level of pipeline we needed to justify the long-term investment."
Two G2 reviews of Martal, dated 18 March and 8 May 2026, share the same paragraphs word for word. I weighted them less, and so should you.
For Belkins, the pattern from Belkins vs SalesHive holds. A CMO at a software company wrote on Clutch in April 2024: "In the first three months the target goal was not achieved, so we received a free month."
What do you pay in a month with no meetings? At both, the full fee. Belkins' pricing page says nothing about shortfalls. Martal's says "flat fee per month" and labels its funnel an "average", which commits them to nothing. A three-month pilot is three months you have committed to. A Belkins minimum works the same way.
That is how a flat fee works. What you give up for a fixed bill, and what you get, is in pay-per-meeting vs retainer lead generation. Ask both, in writing, what month two costs if the count is zero.
You sell technology, the deal is five figures or more, and you want a named team on calls, email and LinkedIn. Martal. Its homepage lists technology, software development and MSPs first, and the term is published. Treat the pilot fee as sunk.
You want the widest channel mix and 100+ appointments a year. Belkins. Get the minimum term and shortfall terms in writing, because the pricing page has neither. If you are a small business, ask who runs the account, since the 30+ tier goes to partner agencies.
You are a PR or marketing agency, your deal is $5,000 to $50,000, and a dry quarter would hurt. Pay per qualified meeting. That is the market we know: P1 Communications, a UK hospitality PR agency, got 20+ qualified meetings and 4 new deals. More in lead generation for PR agencies and appointment setting for marketing agencies. Our flat $5,000 option is a retainer too, near the bottom of both their ranges. Pick it only if you want a fixed bill.
We are the wrong pick if you need phone coverage, because we run cold email. We are wrong if your annual contract value is under about $5,000, because we will turn you down. We are wrong if your market is a few hundred accounts, because you cannot afford to burn the list. Whoever you pick, run them through how to tell if a lead generation agency is any good. The fuller numbers are in Martal Group pricing and CIENCE vs Martal Group.
Get four things in writing:
A qualified meeting is defined line by line at what counts as a qualified meeting. Before you take any quote, run your deal size through the ROI calculator to find the most you should pay per meeting.
Or run the free GTM teardown on your own site for the ICP, cold email and numbers specific to your company.