Home › Blog › ROI Maximizer vs Martal Group: a fractional sales team or pay per held meeting
Martal's $96,000 first year for two fractional reps vs $200–$500 per held meeting with no minimum term. Prices checked 2 November 2026.
By Moe Alhosni · Published 2 November 2026 · 7 min read
Short answer: Choose Martal Group if you want fractional sales executives working email, LinkedIn and calls, and can commit to a three- or four-month pilot. Its own calculator prices its smallest team at $96,000 in year one, about $8,000 a month, for up to 10 qualified leads a month. Choose ROI Maximizer if you want cold email only, no minimum term, and to pay $200–$500 only for qualified meetings that took place, after a $1,000–$3,000 setup.
How this page was made. Written by Moe Alhosni, who runs ROI Maximizer, so I am one side of this comparison. Martal Group figures come from Martal Group's own pages, linked, and were re-checked on 2 November 2026. Where a figure is a third-party estimate or my own arithmetic, it says so. Where Martal Group is the better pick, I say so.
This page is the head-to-head choice. For Martal's price in full, see Martal Group pricing; for other options, Martal Group alternatives; and for two similar firms side by side, CIENCE vs Martal Group and Belkins vs Martal Group.
| Martal Group | ROI Maximizer | |
|---|---|---|
| Pricing model | Flat monthly fee after a pilot; some tiers add a sales commission | Pay per qualified meeting that took place, or a flat monthly fee |
| Published price | No figure on its pricing page; its ROI calculator prices two fractional reps for up to 10 qualified leads a month at "$96,000 year one, everything included" (checked 2 Nov 2026) | $1,000–$3,000 one-off setup, then $200–$500 per qualified meeting that took place, or a flat $5,000 a month (our pricing and terms) |
| Channels | Email, LinkedIn and calls, per its pricing page | Cold email only |
| Minimum term | "3 Month Pilot Campaign" or "4 Month Pilot Campaign" by tier, then a monthly subscription (pricing page) | No minimum term |
| What counts as a meeting | Priced on qualified leads; ask how a qualified lead differs from a held meeting | A meeting that took place and that you approved against six written criteria (definition) |
| No-shows | Not stated on the pages I read; ask | Not charged |
| Published proof | Case studies and reviews across B2B tech and services | Two full case studies, both PR agencies: PR Noir and P1 Communications. No finance case study yet |
| Team | Fractional sales executives plus research and operations staff | Small: run by me, with a small team |
Martal sells people: fractional sales executives, a research manager and a sales operations manager, working several channels, on a pilot and then a monthly subscription. Some tiers add a commission on sales. That suits a company that wants an outsourced sales team, not just first meetings.
We sell held meetings from cold email. A one-off setup, then a fee only for meetings that took place and that you approved against a written definition. Nothing for a no-show.
Martal's calculator talks about "qualified leads". We charge for meetings that took place. Those are different units, so ask Martal how many of its qualified leads become held meetings.
My arithmetic on Martal's own year-one figure, spread as $8,000 a month, against our per-meeting range, ignoring setup:
| Qualified meetings that took place in a month | Martal Group, two fractional reps | ROI Maximizer at $200 | ROI Maximizer at $500 |
|---|---|---|---|
| 0 | $8,000 | $0 | $0 |
| 3 | $8,000 | $600 | $1,500 |
| 6 | $8,000 | $1,200 | $3,000 |
| 10 | $8,000 | $2,000 | $5,000 |
| 15 | $8,000 | $3,000 | $7,500 |
At the top of our range, Martal's two-rep team is cheaper per meeting from 16 qualified meetings a month; at the bottom, from 40. Martal's calculator caps that team at 10 qualified leads a month.
Its pricing page shows no figure. Its ROI calculator prices two fractional reps for up to 10 qualified leads a month at $96,000 in year one, checked on 2 November 2026. Third-party estimates differ; see Martal Group pricing.
Its pricing page lists a three-month pilot for one tier and a four-month pilot for the others, then a monthly subscription. We have no minimum term.
No. It charges a flat monthly fee, plus a sales commission on some tiers. We charge $200–$500 per qualified meeting that took place, or $5,000 a month flat.
Not necessarily. Ask any agency to define its unit in writing and to say whether a booked meeting that does not happen counts.
Get three things in writing before you pay Martal Group, us or anyone else.
To compare quotes on one number, put them into the cost per meeting calculator. If you want to talk it through, including whether Martal Group suits you better, book 30 minutes or email moe@roimaxi.com.
About the author: Moe Alhosni, founder of ROI Maximizer. Before that he spent 4 years and 7 months at Moody's in London (October 2019 to April 2024), most recently as Assistant Director, Sales, working with banks, asset managers and private equity firms. He runs the campaigns behind the first-hand data on this site. LinkedIn
After Moody's he was Sales Director at Coinshift, a Web3 treasury management company (2024). Before Moody's he worked at BLOM Bank France in London on settlements and customer service, including AML/KYC record updates. Full career
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ROI Maximizer is a trading name of M Ventures LTD, registered in England and Wales, company no. 15554493. Registered office: 4 Beau Street, Bath BA1 1QY, United Kingdom. moe@roimaxi.com
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