ROI Maximizer vs SalesRoads: phone-first SDRs or pay per held meeting

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SalesRoads' $11,950 per four weeks for one SDR vs $200–$500 per held meeting from cold email. Prices checked 2 November 2026.

By Moe Alhosni · Published 2 November 2026 · 6 min read

Short answer: Choose SalesRoads if your buyers are best reached by phone and you want dedicated SDRs, at $11,950 per four-week period for one SDR, with no long-term contract. Choose ROI Maximizer if you want cold email only and to pay $200–$500 only for qualified meetings that took place, after a $1,000–$3,000 setup, also with no minimum term.

How this page was made. Written by Moe Alhosni, who runs ROI Maximizer, so I am one side of this comparison. SalesRoads figures come from SalesRoads's own pages, linked, and were re-checked on 2 November 2026. Where a figure is a third-party estimate or my own arithmetic, it says so. Where SalesRoads is the better pick, I say so.

This page is the head-to-head choice. For SalesRoads' price in full, see SalesRoads pricing; for other options, SalesRoads alternatives.

ROI Maximizer vs SalesRoads, row by row

	SalesRoads	ROI Maximizer
Pricing model	Fee per four-week engagement per SDR team	Pay per qualified meeting that took place, or a flat monthly fee
Published price	$11,950 per four weeks for one SDR, $16,750 for two (pricing page, checked 2 Nov 2026)	$1,000–$3,000 one-off setup, then $200–$500 per qualified meeting that took place, or a flat $5,000 a month (our pricing and terms)
Channels	"Proactive Outbound Calling" and "Personalized Email Prospecting" (same page)	Cold email only
Minimum term	"SalesRoads programs run without long-term commitments, and you can cancel at any time" (same page)	No minimum term
What counts as a meeting	Not a billing unit; you pay for the SDR team	A meeting that took place and that you approved against six written criteria (definition)
No-shows	Not a billing unit; the fee is the same	Not charged
Published proof	Published case studies, mostly phone-led programmes	Two full case studies, both PR agencies: PR Noir and P1 Communications. No finance case study yet
Team	Dedicated SDRs, never shared, with a strategist and a coach	Small: run by me, with a small team

Note the billing unit: four weeks, not a calendar month. That is 13 invoices a year, so one SDR costs $155,350 a year.

What the money buys in each case

SalesRoads sells a phone-first SDR programme: dedicated SDRs, a strategist, a coach and a data team, calling and emailing your market. Neither of us asks for a long contract, which makes this an unusually clean comparison of what you pay for.

With SalesRoads you pay for the team's time. With us you pay for meetings that took place.

The cost at different results

My arithmetic on SalesRoads' one-SDR price per four weeks against our per-meeting range, ignoring our setup:

Qualified meetings that took place in a month	SalesRoads, one SDR per 4 weeks	ROI Maximizer at $200	ROI Maximizer at $500
0	$11,950	$0	$0
3	$11,950	$600	$1,500
6	$11,950	$1,200	$3,000
10	$11,950	$2,000	$5,000
15	$11,950	$3,000	$7,500

At the top of our range, one SalesRoads SDR is cheaper per meeting from 24 qualified meetings in four weeks; at the bottom, from 60.

When SalesRoads is the better pick

Your buyers pick up the phone, and a conversation is how they buy.
You want dedicated SDRs with call recording and coaching on every rep, which SalesRoads lists on its pricing page.
You have the budget for $35,850 over SalesRoads' recommended 12-week first run.

When ROI Maximizer is the better pick

You want to pay only for meetings that took place.
Your buyers read email before they take calls.
Your budget does not stretch to about $12,000 every four weeks.

Where we are not the right fit

You need calls. We do not make them.
You need a finance case study. Ours are PR agencies.

Frequently asked questions

How much does SalesRoads cost?

$11,950 per four-week period for one SDR and $16,750 for two, checked on its pricing page on 2 November 2026.

Does SalesRoads require a long contract?

No. Its pricing page says its programmes run without long-term commitments. We have no minimum term either.

Does SalesRoads guarantee meetings?

It does not price per meeting. You pay for the SDR team. We charge per qualified meeting that took place.

Phone or email for B2B?

It depends on who you sell to. Owners of smaller firms often answer the phone; larger organisations often route first contact by email.

Before you sign with anyone

Get three things in writing before you pay SalesRoads, us or anyone else.

The qualification definition. Role, company size, a need they voiced, and "held, not booked". Ours is in what counts as a qualified meeting.
What a month with no meetings costs. On a retainer or SDR fee, the full fee. On pay per meeting, nothing beyond setup.
The term and the notice period. In the contract, not on a call.

To compare quotes on one number, put them into the cost per meeting calculator. If you want to talk it through, including whether SalesRoads suits you better, book 30 minutes or email moe@roimaxi.com.

About the author: Moe Alhosni, founder of ROI Maximizer. Before that he spent 4 years and 7 months at Moody's in London (October 2019 to April 2024), most recently as Assistant Director, Sales, working with banks, asset managers and private equity firms. He runs the campaigns behind the first-hand data on this site. LinkedIn

After Moody's he was Sales Director at Coinshift, a Web3 treasury management company (2024). Before Moody's he worked at BLOM Bank France in London on settlements and customer service, including AML/KYC record updates. Full career

Keep reading

SalesRoads pricing: $11,950 per 4 weeks, and what a held meeting costs — SalesRoads pricing is $11,950 per 4 weeks for one SDR, not the $9,950 most pages quote. What that costs per held meeting, and the alternatives.
SalesRoads alternatives (October 2026): cheaper seats, other channels, or pay per meeting — SalesRoads charges $11,950 per four weeks for one US SDR. Seven alternatives, priced from their own pages: cheaper seats, pods and pay per meeting.
ROI Maximizer vs Belkins: a six-month retainer or pay per held meeting — Belkins' $5,000/month floor and six-month agreement vs $200–$500 per held meeting with no minimum term. Prices checked 2 November 2026.

Or run the free GTM teardown on your own site for the ICP, cold email and numbers specific to your company.

ROI Maximizer is a trading name of M Ventures LTD, registered in England and Wales, company no. 15554493. Registered office: 4 Beau Street, Bath BA1 1QY, United Kingdom. moe@roimaxi.com