Attendee acquisition for conferences, summits, roundtables, webinars and trade shows.
A room of 200 strangers is worth less to you than 60 qualified buyers. We define exactly who should be in the room, build the list, and run the outbound that gets them registered. Minimum 2–4 weeks before the event date.
Paid ads and generic promotion are good at one thing: volume. They fill seats. They do not control who sits in them.
So the registration number looks healthy, and then:
The headline number was never the product. The attendee list is the product.
Everything downstream is execution. This step is where the value is, and it is the step most event promotion skips entirely. We agree, in writing, before anything sends:
If you have sponsors, this is the conversation to have with them first. They know exactly who they are paying to meet. Write that definition down and the rest of the campaign has a target it can be measured against.
Records sourced, verified and enriched against the definition. Every address checked before use. We would rather deliver a small list that matches than a large one that does not — a bad list damages your sending reputation and your event's reputation at the same time.
Personalised email outreach to the defined audience in the weeks before the event. Sequenced, with follow-ups. Messages reference why this person should care about this agenda, not a generic invitation. You get the registrations — we do not sit between you and your attendees.
Live visibility of who has registered and how they match the agreed profile. Not just a count — a breakdown you can put in front of a sponsor.
What counts as a registration — and what if they don't show up? A registration is a person who matches the agreed audience definition and has signed up through your registration page. That is what we are paid on. We do not control attendance, and nobody can promise a show-up rate. What we can do is run reminder sequences in the run-up, which measurably helps. Track both numbers — registered and attended — from your first event with us.
Who owns the attendee data? You do. Entirely. Every record, every reply, every registration, exported to you in full. We do not keep it, reuse it for another client, or add it to a list of our own. If a vendor's answer is anything other than "you do", ask why.
What if our audience is too narrow to hit the target? We tell you before you sign, not in week three. If the addressable audience is 400 companies, a target of 300 registrations is not achievable and we will say so. Usually the answer is to lower the number, not loosen the definition — because loosening the definition is how you end up back with a full room and unhappy sponsors. Sometimes the honest answer is that the event does not need us.
Do you build the registration page, or drive traffic to ours? We drive to yours. You keep control of the page, the form, the data capture and the branding. We will flag anything on the page that is costing you sign-ups — too many form fields is the usual one — but the page stays yours.
How far in advance should we start? Four weeks or more is comfortable. Two is workable. Under two weeks we will usually decline, because there is not enough time for follow-up sequences. Bring us in when the agenda and speakers are confirmed enough to be credible in an email.
What it is, when it is, and who needs to be in the room. If the audience is too narrow or the date is too close, we will say so on the call.
Book a call — no charge, and if we are not right for this event you will know inside twenty minutes.