Home › Blog › Pay-per-meeting lead generation agencies for fintech: published prices and what each bills
Which agencies publish a per-meeting price for fintech as of October 2026, what each counts as a meeting, and when pay per meeting is wrong.
By Moe Alhosni · Published 29 October 2026 · 8 min read
Short answer: As of October 2026, only a handful of B2B agencies publish a price per meeting, and none of the ones I found publishes a fintech-specific per-meeting offer. The published prices: ScaliQ $99–$499 per attended meeting, ROI Maximizer $200–$500 per qualified meeting that took place, VA Horizon $200–$600, SalesGent from $250, FunnL $300 plus a $2,000 monthly retainer, and a Belkins plan "starting from $750/meeting". Each one bills a different event as "the meeting", and with bank buyers that difference matters more than the price.
I run ROI Maximizer, one of the agencies below, so treat this as a page written by an interested party. Every figure comes from the firm's own website, checked on 29 October 2026, with a link. I have not ranked anyone. I say where we are the wrong choice.
This page is B2B only: agencies that book meetings for fintechs and other vendors whose customers are banks, credit unions, asset managers, insurers or finance teams. It is not about retail investor or consumer credit leads.
| Agency | Per-meeting price, as published | Fixed fees and term | What it bills | Channel | Finance on that page |
|---|---|---|---|---|---|
| ScaliQ | "$99 to $499 per attended meeting" | "There is no setup or onboarding fee"; no monthly retainer | A meeting the qualified prospect attends | LinkedIn, through "an authorized LinkedIn profile belonging to you or your company" | Lists "finance, compliance" among target functions; no fintech or bank page |
| ROI Maximizer (us) | $200–$500 per qualified meeting that took place | $1,000–$3,000 setup; no minimum term; or a flat $5,000 a month | A meeting that took place and that you approved against a written definition | Cold email only | A financial services hub; no finance campaigns run yet |
| VA Horizon | "$200 to $600 per held, double confirmed meeting depending on your industry" | "$300 one time setup"; "No contract to cancel" | Held, though its banner says "Pay per booked meeting" | "Human + AI SDRs holding real SMS conversations" | None found |
| SalesGent | "starts at $250/ qualified sales opportunities" | "the minimum term is 3 months" | "Pay Per Held Qualified Meeting"; also calls the unit an opportunity | Cold email and LinkedIn | None found |
| FunnL | "$300 per completed sales meeting" | "Starting at $2000 monthly retainer" | "Completed", not defined | Not stated for meetings | None found |
| Belkins | "pay-per-appointment plan starting from $750/meeting" | Not stated for the plan; retainer contracts are "Six-month agreement with a three-month checkpoint" | Booked or held not stated | Belkins runs email, LinkedIn and calling | A dedicated fintech page with fintech case studies, though that page prices a retainer |
Belkins is the only firm here with a fintech page and published fintech results. Its fintech page, though, sells a retainer "from $5,000" with a "3-month pilot period", and the $750 per-meeting plan appears on its comparison blog, not on the fintech page. Ask Belkins whether the per-meeting plan is open to fintechs and what it bills.
For appointment setters across all industries, including the retainer firms, see appointment setting companies. For the fintech agencies that charge a retainer, with published prices, see fintech lead generation agencies compared.
Pay per meeting moves the risk of a quiet month from you to the agency. In fintech, that risk is large, for reasons I saw from the selling side at Moody's and at Coinshift.
So agencies that do price per meeting usually price high for finance, or decline it. Belkins' CEO writes that "A high-quality PPA agency might charge $600–$900 per qualified meeting" (Belkins blog, updated 19 February 2026). Cleverly, which does not sell per meeting itself, puts held appointments at "$700–$1,000+" for enterprise and C-suite buyers (Cleverly, June 2026). Those are their views of the market, not prices they charge.
Our $200–$500 range covers finance too. Bank buyers usually sit at the top of it. The setup fee covers the work before the first meeting, so the per-meeting fee does not have to. Whether that holds for finance, I cannot prove yet: we have not run a finance campaign.
Every firm above uses a different word. Here is why each one matters when the buyer is a bank.
With banks, the gap between a meeting and a useful meeting is wide. The person who replies may not be the person who owns the budget, and the first meeting is often a screen before a second one with risk and technology. Whatever the firm, write a definition that covers function and seniority, institution size, a live project and "held, not booked". The bank version is in what qualified should mean when the buyer is a bank.
The per-meeting firms also differ by channel, and that decides who you can reach and how your brand reads.
Each channel has its own rules by country. For email, the US runs on CAN-SPAM, which "makes no exception for business-to-business email" (FTC guide); in the UK, PECR's email consent rule covers individual subscribers, not corporate ones (PECR reg 22); Canada requires express or implied consent (CASL). Financial promotion rules are a separate matter that applies when the sender promotes investments, not when a fintech sells a product to a bank. The full version is in is cold email legal for financial services. This is general information, not legal advice; check with your compliance team or counsel.
I sell pay per meeting, and it is still not always the right buy.
What I bring instead is the buyer's side: Account Manager on Tier 1 banks and asset managers at Moody's in London, then Assistant Director, Sales, covering central banks, financial institutions, asset managers, PE and VC in Central and Eastern Europe plus Portugal, Malta and Cyprus, then Sales Director at Coinshift. That shapes the definition and the copy. It is not a result.
As of October 2026, the firms I found that publish a per-meeting price are ScaliQ, ROI Maximizer, VA Horizon, SalesGent, FunnL and Belkins (a plan "starting from $750/meeting"). None publishes a fintech-specific per-meeting offer. Belkins has a fintech page, but it prices a retainer.
Published per-meeting prices run from $99 (ScaliQ's lowest) to $750 (Belkins' starting price), as of October 2026. We charge $200–$500 per qualified meeting that took place, after a $1,000–$3,000 setup, and bank buyers usually sit at the top of our range.
It is better when quiet months are likely and you want the agency to carry that risk, which is common when selling to banks. A retainer can be better if you need several channels, events, or a large team. Compare both at your expected volume with the cost per meeting calculator.
ScaliQ, VA Horizon, SalesGent and we say no-shows are not billed. FunnL and Belkins' per-meeting plan do not say on the pages I checked. Get it in the contract.
Get three things in writing before you pay any agency, including this one.
The broader trade-off is in pay per meeting lead generation pricing. If you want to test your qualification clause against how banks actually buy, book 30 minutes or email moe@roimaxi.com.
About the author: Moe Alhosni, founder of ROI Maximizer. Before that he spent four and a half years in sales at Moody's in London, most recently as Assistant Director, Sales, working with banks, asset managers and private equity firms. He runs the campaigns behind the first-hand data on this site. LinkedIn
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